2024-25 National Promotions Calendar
Leveraging discounts on the practice test, Local Group testing, and Prior Evidence review is a great way to grow your group’s prospect pool and convert fence-sitters to members through immediacy and additional financial incentive.
The national promotions calendar offers a 30,000-foot view of the year’s scheduled promotions to help your group plan and execute successful advertising campaigns.
| Run Date | Promotion | Overview |
|---|---|---|
| April | 10% off Private Testing | Incentives for Private Testing. |
| April 8 | Eclipse Flash Sale (Free Mensa Practice Test) |
Single-day sale: Practice Test price is eclipsed for the day to generate candidate leads. |
| May 4-5 | May the 4th Be with You/Beware the Revenge of the 5th Promotions |
Practice Test just $5.40 on 5/4 |
| June 1-15 | 50% off Mensa Practice Test | Promotion to generate candidate leads. |
| July 3 & 6 | 50% off Testing at the AG | Incentives for candidates to test and get a day pass. |
| Aug. 10-24 | 50% off Mensa Practice Test | Promotion to generate candidate leads. |
| September | Free PE Review (Qualify & Join) |
Timely promotion to coincide with back-to-school season. |
| October | 50% off Local Group Testing and 10% off of Private Testing |
Half-price ($30) LG testing to promote nationwide during Mensa Membership Month. |
| November | Free PE Review (Qualify & Join) |
Promotion held annually. |
| Jan. 1-10 | 10% off Private Testing | New Year, New You. |
| Feb. 17-28 | 10% off Private Testing | Incentives for Private Testing. |
| March | Free PE Review (Qualify & Join) |
Promotion held annually. |
| March 14 | Pi Day Flash Sale | Single-day sale: Mensa Practice Test at $3.14 to generate candidate leads. |
Note that there may be unplanned flash promotions throughout the year based on external causes and/or opportunities. All promotions are tentative based on unforeseen issues and/or strategic efforts. If any adjustments occur, you will be notified as soon as possible. Do not share these promotions publicly until two weeks prior to start date of promotion.
If you have questions, or you’d like to set up a special event discount for your Local Group, email Charles Brown, Director of Marketing and Communications.